He is best recognised for his makeup and beauty-related YouTube channel. He was named CoverGirl's first male ambassador in 2016.
Paid Instagram posts, personal appearances, merchandising, and endorsement relationships with other firms are some of his other sources of revenue.
James bought a $7 million home in Encino, California, in February 2020. He had previously been renting a house nearby for $15,000 a month.
His car collection now comprises a $312,000 Rolls-Royce Ghost, a $103,000 Tesla Model X, and a $240,000 McLaren 12C.