Cindy Crawford is the richest supermodel in the world with more than 1000 magazine covers to her credit, but the majority of her $225 million fortune does not come from modelling.
Cindy's $400 million, 17-year-old Meaningful Beauty line, in which she owns a 50% stake, is largely responsible for her wealth.
In 2004, Crawford put money on the line when she created a line of anti-aging products. At the age of 38, Crawford wanted something she would never be "too old" to market.
Crawford promoted meaningful Beauty through infomercials, sharing ownership with the marketing company Guthy-Renker, and narrating the brand's history with her dermatologist, Dr. Jean-Louis Sebagh.
Meaningful Beauty overtook acne treatment Proactiv to become Guthy-second-largest Renker's beauty brand in just five years, proving that the formula worked.
Crawford's direct-to-consumer beauty business model paved the way for other famous people who are now successful in the field of cosmetics, such as Rihanna and Kylie Jenner.
With Meaningful Beauty, Crawford will probably continue to make some very pretty money for years to come. The company has generated $100 million in revenue annually for the past ten years, and a new hair-care line is making waves.